In this three-part course, Fundamentals of Web-Based Marketing online training course we will discuss social media and how to develop an effective social media marketing plan. This course will help you explore and refine your Internet strategy so that your website can become your most effective marketing tool. Lastly, we will review the basics of marketing and apply them to online business.

Course Learning Objectives

By taking this online Fundamentals of Web-Based Marketing course, the user will learn to:

• Discuss social media and how to develop an effective social media marketing plan
• Explore and refine your Internet strategy so that your website can become your most effective marketing tool
• Review the basics of marketing and apply them to online business
• Recall the characteristics of online customers
• List factors in attracting and maintaining online customers
• Identify popular features of websites
• Explain how to effectively increase website traffic
• Discuss the three popular strategies for working with others
• Outline the benefits of virtual trade shows
• Define the term 'viral marketing'
• Explain how to measure the results of online marketing strategies
• Discuss the similarities and differences between traditional and online marketing
• Identify ways to research your target market
• List the steps in an effective online marketing strategy
• Explain how a search engine works
• Discuss the purpose of advertising banners on the web
• Name various approaches to banner advertising
• Define the term 'branding'
• Discuss the most common affiliate programs and their benefits
• Recall the advantages and potential problems of email marketing

Course Outline

This online Fundamentals of Web-Based Marketing course is made up of the following sections:

1. Social Media Marketing
2. Increasing Web Traffic
3. Marketing Basics for Business Websites

Course Audience

This Fundamentals of Web-Based Marketing online training course was designed for marketers.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.